“We had this idea that there was no single point where we could aggregate the world of shopping and personalise it to the individual.”
Little Birdie
Introducing Little Birdie, a tech start-up already making waves in the Australian retail and eCommerce space.
Born in the tech-hub of Australia, Little Birdie is an online shopping aggregator with a mission to provide customers with the best prices in a simple way. They have one goal: to provide Australians with the best prices possible.
Key Points
- Role
- Marketing Manager
- Location
- Melbourne (Hybrid - 2 days WFH, 3 days in the office)
- Company size
- ~50
- Salary
- 75-100K + Super
- Funding Stage
- Pre-launch investment of $30M
What Little Birdie is all about
Looking to disrupt the industry in a big way, Little Birdie has stepped up to bring in the next generation in online retail. The first thing to understand about Little Birdie is that they are not a store, but instead a personalised retail discovery platform.
Born in Melbourne in 2020 as a brainchild of a team of Retail and Technical experts who bring a wealth of knowledge from the eCommerce industry, Little Birdie is an online shopping aggregator that pulls together and crunches data of real-time price-checking of over 40 million products with cutting edge smart technology to give their users the best possible prices available.
Following from receiving the largest pre-launch investment in Australian history from Comm Bank in 2021, as well as a successful integration into the CommBank app that already consists of an audience of 6.5 million monthly active users across Australia, this is only the beginning for Little Birdie! With an eye on international expansion after growth across Australia is nailed down, the sky is truly the limit for the team.
Marketing Manager
Little Birdie is looking to add a Marketing Manager to their growing Marketing team.
This vital role at Little Birdie will be responsible for building and leading paid and unpaid campaigns across different digital channels to drive acquisition and engagement by partnering with different stakeholders across the business and externally in producing high quality go-to market plans to marry the creative message with the right customer touch points. Working alongside the CMO (an ex-Uber Global Head of Product Marketing), this person will be able to also understand and leverage dense data while creating objectives and reporting to measure the success of marketing campaign initiatives. They’ll also be responsible for the merchandising aspects of Little Birdie and how to activate this within certain campaigns and across multiple channels.
This is a great opportunity for a marketing generalist with a broad range of skills that loves to get involved in a bit of everything from TikTok content generation to crafting and optimising the Little Birdie’s user’s journey across email and push notifications. This role will have the ability to play a key part as a contributing member of a marketing team and have a voice to be able to shape Little Birdie’s marketing domain and make a lasting impact on the marketing direction and business at large!
What’s special about this role?
Play a key role in creative direction and marketing strategy
With fingers in many pots, their will never be a dull day in the life of the Marketing Manager at Little Birdie
Be a part of a fast and robust growth journey in the scale-up space
Work in a fast growing team environment that emphasises the importance of experimenting and failing fast to learn and grow
Partner with an impressive leadership team
A great opportunity to work closely with and learn from a Leadership team from the likes of Catch Group and Uber
The details
The Team
Little Birdie’s team is mainly Melbourne-based and consists of an impressive leadership team that comes from the likes of Catch Group and Uber. The entire team is roughly 30 in Melbourne as well as a team of engineers located offshore.
Their Marketing Manager role will be joining a growing marketing team and have the unique opportunity to ride shotgun to and learn from Little Birdie’s CMO.
Culture & Values
Little Birdie’s team culture emphasises ownership, support and collaboration. Each team member has the opportunity to learn and progress within their skill set and passions. As they are a start-up, things move quite quickly and the team is adaptable and able to be autonomous and self-starters.